Creating a Brand Mood Board: The Basics
Hey there, gorgeous!
So, you're ready to bring your brand to life? That's so exciting! Let's chat about creating a mood board that'll make your brand pop like the perfect highlighter.
COLORS
First things first, let's talk colors. What shades make you feel like the best version of yourself? We're going to pick a few that really capture the essence of your brand. Maybe it's a bold red that screams confidence, or a soft rose that whispers elegance. Whatever it is, we'll make sure it reflects your unique vibe.
Pick colors that match the brand's vibe. Is it bold and fun? Soft and natural? Choose:
Main colors (the stars of the show)
Background colors (the supporting actors)
Accent colors (for that extra pop)
TEXTURES
Now, let's get touchy-feely. What textures come to mind when you think of your products? Silky smooth for that luxe feel? Or maybe something more natural and organic? We'll grab some images that make people want to reach out and touch their screens.
Beauty is all about how things feel. Include pictures of:
Smooth surfaces for modern brands
Rough textures for natural brands
Shiny stuff for glamorous brands
FONTS
Fonts are next on our list. Don't worry if this sounds scary – I've got you! We'll pick out a couple that match your brand's personality. Think of it like choosing the perfect outfit for your brand. We want something that turns heads for all the right reasons.
Words matter! Show examples of:
The main brand font (for the logo)
Fonts for headings
Fonts for regular text
PICTURES
Here's the fun part – pictures! We'll gather images that tell your brand's story. Close-ups of your amazing products, diverse faces glowing with happiness, and maybe some inspiration shots that capture the feeling you want your brand to evoke. It's like creating a visual love letter to your future customers.
A beauty mood board needs lots of pretty pics:
Close-ups of makeup or skincare products
People using the products
Things that inspire the brand (like flowers, cityscapes, etc.)
CATCHPHRASES
Lastly, we'll sprinkle in some words that pack a punch. Your tagline, sure, but also words that make your target audience think, "Yes, that's exactly what I want!" It's all about creating that instant connection.
Add some words that capture what the brand is all about:
The brand's slogan
Words that describe the brand (like "glowing" or "fresh")
Short phrases that will appeal to customers
When we're done, you'll have a mood board that's not just pretty to look at (though it will be!), but one that really captures the heart and soul of your brand. It'll be your north star as we move forward with your branding journey.
Remember, this is all about YOU and YOUR vision. I'm just here to help you bring it to life. So, what do you say? Ready to create some beauty magic together?
Can't wait to see your brand sparkle! Reach out to get your mood board started today!